SPEAKING
CHANGING THE GAME FOR GOOD
Keynote Speaking with Carolyn:
Inspiring Purposeful Transformation
Looking for a keynote speaker who can inspire and engage audiences on purpose and impact in business?
Carolyn Butler-Madden is the subject matter expert on profit with purpose.
Dedicated to sparking individual and organisational change, she delivers game-changing insights, inspiration and practical value on embedding purpose in business.
"Profit with Purpose" is her mantra. She advocates for the delicate balance between profit and purpose, essential for businesses to sustain and scale their impact.
Carolyn's keynotes share the deep insights gleaned from her own client consulting work with her extensive research into successful purpose-led businesses worldwide. A natural storyteller, she weaves in compelling and relatable narratives of purpose-driven businesses and leadership.
Her keynotes are customisable, ranging from 30 to 60 minutes and can include live polling, interactivity and Q&A sessions. Carolyn offers the unique Social Purpose Scorecard for pre- or post-event engagement.
For those seeking deeper engagement, Carolyn provides workshop-keynote packages, empowering delegates with practical strategies to implement purpose-driven initiatives.
As a seasoned podcast host and interviewer, Carolyn excels as a panel facilitator for purpose-themed events, adding another dimension to your event experience.
SPEAKER REEL
SPEAKER TOPICS
Leading With Purpose
How to Build A Resilient, Profitable, and Trusted Business in a Changing World
At a time of disruption and uncertainty, purpose is more than a guiding principle - it’s a competitive advantage. Learn how to lead with purpose to drive resilience, trust, and sustainable growth while building a brand people genuinely care about.
Takeaways:
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Discover how a clear, authentic purpose builds loyalty, trust, and adaptability across stakeholders.
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Learn how purpose-driven leadership unlocks new opportunities for innovation, growth, and strategic clarity.
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Understand how to differentiate your brand beyond price and product functionality to build enduring stakeholder relationships.
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Gain a practical framework to align leadership, culture, brand, and business strategy around a purpose that drives results.
Igniting Purpose-Driven Teams
Start with WHO to Attract, Retain, Inspire, and Empower Your People
In a world of talent shortages and disengagement, purpose is your most powerful
lever for culture and performance. This session shows how to connect your people to a shared identity and purpose — driving engagement, retention, and impact from the inside out.
Takeaways
Learn how to reduce turnover and energise teams by connecting work to a deeper sense of meaning and shared identity.
Discover the “Start with WHO” framework to foster belonging, alignment, and intrinsic motivation.
Explore how a purpose-led culture improves wellbeing, collaboration, and performance.
Take away actionable tools to embed purpose into daily operations, leadership behaviours, and internal communications.
This keynote can be customised for leaders and/or teams themselves.
Customised Keynotes
Carolyn will happily customise her keynote content to fit the theme of your conference or leadership event. Some examples of customised keynotes include:
Impact Standards That Matter - SCA National Conference, Darwin 2023
Employing Social-led Transformation in your Business - The Customer Show 2023 Melbourne
Brand Purpose: What's Love Got To Do With It?- Corporate Kindness Conference 2022
Your Brand Story (of Love and Leadership) - Non Profit Alliance Keynote 2022
Change Leadership: What's Love Got To Do With It? - Unilever ANZ Change Leaders Event
Meaningful Work. The Journey Continues - Beaumont People Keynote 2021 Annual Conference
Workshops
Carolyn offers workshops, enabling organisations to do a deeper dive into and get hands-on with topics that drive greater clarity on how to embed meaningful purpose into their organisations and brands. Here are some of the workshops she offers that she can customise to audience needs.
START WITH 'WHO'
Understand why WHO is essential to determine your WHY. Then understand how to uncover your unique organisational identity.
UNCOVER YOUR SOCIAL PURPOSE SWEETSPOT
Identify WHY your business exists beyond making money.
BUILD YOUR BRAND PURPOSE BLUEPRINT
How to put purpose at the centre of your brand.
"Carolyn was terrific, completely engaging and committed"
~ Kristen McGrath, former Head of Publicity & Promotions, Twentieth Century Entertainment
