SPEAKING
CHANGING THE GAME FOR GOOD
Keynote Speaking with Carolyn:
Inspiring Purposeful Transformation
Looking for a keynote speaker who can inspire and engage audiences on purpose and impact in business?
Carolyn Butler-Madden is the subject matter expert on profit with purpose.
Dedicated to sparking individual and organisational change, she delivers game-changing insights, inspiration and practical value on embedding purpose in business.
"Profit with Purpose" is her mantra. She advocates for the delicate balance between profit and purpose, essential for businesses to sustain and scale their impact.
Carolyn's keynotes share the deep insights gleaned from her own client consulting work with her extensive research into successful purpose-led businesses worldwide. A natural storyteller, she weaves in compelling and relatable narratives of purpose-driven businesses and leadership.
Her keynotes are customisable, ranging from 30 to 60 minutes and can include live polling, interactivity and Q&A sessions. Carolyn offers the unique Social Purpose Scorecard for pre- or post-event engagement.
For those seeking deeper engagement, Carolyn provides workshop-keynote packages, empowering delegates with practical strategies to implement purpose-driven initiatives.
As a seasoned podcast host and interviewer, Carolyn excels as a panel facilitator for purpose-themed events, adding another dimension to your event experience.
SPEAKER REEL
SPEAKER TOPICS
The Leadership Edge
Harness Purpose to Power Your Business Success
In a disrupted world, purpose isn’t a side initiative, it’s a powerful leadership operating system. Carolyn shows how leaders who embrace
purpose build trust, attract talent, and outperform peers while driving
meaningful impact.
Takeaways:
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Understand why purpose is a leader's superpower in a disrupted world.
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Learn how to build trust and resilience through clarity and action.
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Discover practical ways to turn purpose into innovation, performance, and impact.
Ignite Performance
Galvanise Your People through Shared Purpose
In a world of talent shortages and disengagement, purpose is your most powerful
lever for culture and performance. This session shows how to connect your people to a shared identity and purpose — driving engagement, retention, and impact from the inside out.
Takeaways
Learn how to reduce turnover and energise teams by connecting work to a deeper sense of meaning and shared identity.
Discover the “Start with WHO” framework to foster belonging, alignment, and intrinsic motivation.
Explore how a purpose-led culture improves wellbeing, collaboration, and performance.
Take away actionable tools to embed purpose into daily operations, leadership behaviours, and internal communications.
This keynote can be customised for leaders and/or teams themselves.
The Trust Advantage
Activate Purpose to Build Resilience in a Changing World
Purpose, embedded into core business is a powerful driver of trust. This keynote shows how aligning culture, brand and strategy through purpose enables organisations to inspire confidence, strengthen resilience and unlock sustainable growth.
Takeaways
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Strengthen resilience and agility with purpose-led decisions.
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Build trust as a lasting source of competitive advantage.
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Apply a practical framework aligning culture, brand and strategy.
Customised Keynotes
Carolyn will happily customise her keynote content to fit the theme of your conference or leadership event. Some examples of customised keynotes include:
Impact Standards That Matter - SCA National Conference, Darwin 2023
Employing Social-led Transformation in your Business - The Customer Show 2023 Melbourne
Brand Purpose: What's Love Got To Do With It?- Corporate Kindness Conference 2022
Your Brand Story (of Love and Leadership) - Non Profit Alliance Keynote 2022
Change Leadership: What's Love Got To Do With It? - Unilever ANZ Change Leaders Event
Meaningful Work. The Journey Continues - Beaumont People Keynote 2021 Annual Conference
Workshops
Carolyn offers workshops, enabling organisations to do a deeper dive into and get hands-on with topics that drive greater clarity on how to embed meaningful purpose into their organisations and brands. Here are some of the workshops she offers that she can customise to audience needs.
START WITH 'WHO'
Understand why WHO is essential to determine your WHY. Then understand how to uncover your unique organisational identity.
UNCOVER YOUR SOCIAL PURPOSE SWEETSPOT
Identify WHY your business exists beyond making money.
BUILD YOUR BRAND PURPOSE BLUEPRINT
How to put purpose at the centre of your brand.
"Carolyn was terrific, completely engaging and committed"
~ Kristen McGrath, former Head of Publicity & Promotions, Twentieth Century Entertainment
