SPEAKING

At a time where consumers and employees are more discerning than ever, building a brand that stands out takes more than just a good product or service - it requires a purpose that people can believe in.

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In this compelling keynote, Carolyn reveals how purpose-driven leadership is the key to building a business and brand that people genuinely love and support. A meaningful purpose will not only create strong emotional connections with customers and employees, it will also position your brand for long-term loyalty and growth.

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Carolyn will share how to unlock the commercial advantages of leading with purpose, building an enviable competitive edge in today's crowded marketplace. Learn how to build a brand that cuts through the noise, resonates with people's deepest motivations, and drives both profit and positive impact. You'll leave this session with actionable steps on how to begin embedding purpose into your leadership approach, building a business that people love - and that thrives.

Meaningful work is the key to an engaged workforce. It drives productivity, innovation, agility, resilience and organisational success. Yet poll after poll tells us how abominably disengaged our employees are. So just how much is under-engagement costing your organisation?

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Purpose-driven leadership is the singular comprehensive answer to this problem. In an age where people are looking for their organisations and leaders to solve society's big challenges, purpose-driven  leadership is the key to inspiring and engaging your people and your teams.

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In this keynote you will understand that leadership can exist at every level of a business, not just the top; and how people within businesses are building purpose-driven teams, by starting with clarity on WHO they are and how they want to show up.

In today's unpredictable business environment, leaders are not just tasked with navigating uncertainty, they have to inspire and support their people to rise to the many challenges that change presents.

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People are looking to their organisations and leaders to solve society's big challenges, and most leaders understand that serving a higher purpose is the key to inspiring and engaging their people. But connecting your people to your organisation's 'WHY' doesn't happen without intention. It takes Purpose-Driven Leadership.

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In this joint keynote by two of Australia's leading authorities on purpose-driven leadership in business, Carolyn Butler-Madden and Phil Preston will help you understand how great leaders are building purpose-driven cultures that their people own, by starting with clarity on WHO they are - their unique organisational identity which becomes their secret sauce for success.

Carolyn will happily customise her keynote content to fit the theme of your conference or leadership event. Some examples of customised keynotes include:

• Impact Standards That Matter - SCA National Conference, Darwin 2023

• Employing Social-led Transformation in your Business - The Customer Show 2023 Melbourne

• Brand Purpose: What's Love Got To Do With It?- Corporate Kindness Conference 2022

• Your Brand Story (of Love and Leadership) - Non Profit Alliance Keynote 2022

• Change Leadership: What's Love Got To Do With It? - Unilever ANZ Change Leaders Event

• Meaningful Work. The Journey Continues - Beaumont People Keynote 2021 Annual Conference

Carolyn ​offers workshops, enabling organisations to do a deeper dive into and get hands-on with topics that drive greater clarity on how to embed meaningful purpose into their organisations and brands. Here are some of the workshops she offers that she can customise to audience needs.

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START WITH 'WHO'

Understand why WHO is essential to determine your WHY. Then understand how to uncover your unique organisational identity.

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UNCOVER YOUR SOCIAL PURPOSE SWEETSPOT

Identify WHY your business exists beyond making money.

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BUILD YOUR BRAND PURPOSE BLUEPRINT

How to put purpose at the centre of your brand.