SPEAKING
CHANGING THE GAME FOR GOOD
Keynote Speaking with Carolyn:
Inspiring Purposeful Transformation
Looking for a keynote speaker who can inspire and engage audiences on purpose and impact in business?
Carolyn Butler-Madden is the subject matter expert on profit with purpose.
Dedicated to sparking individual and organisational change, she delivers game-changing insights, inspiration and practical value on embedding purpose in business.
"Profit with Purpose" is her mantra. She advocates for the delicate balance between profit and purpose, essential for businesses to sustain and scale their impact.
Carolyn's keynotes share the deep insights gleaned from her own client consulting work with her extensive research into successful purpose-led businesses worldwide. A natural storyteller, she weaves in compelling and relatable narratives of purpose-driven businesses and leadership.
Her keynotes are customisable, ranging from 30 to 60 minutes and can include live polling, interactivity and Q&A sessions. Carolyn offers the unique Social Purpose Scorecard for pre- or post-event engagement.
For those seeking deeper engagement, Carolyn provides workshop-keynote packages, empowering delegates with practical strategies to implement purpose-driven initiatives.
As a seasoned podcast host and interviewer, Carolyn excels as a panel facilitator for purpose-themed events, adding another dimension to your event experience.
SPEAKER REEL
SPEAKER TOPICS
The Leadership Edge
Why Great Leaders Start with WHO
There are leaders and then there are Leaders.
Capital 'L' Leaders build movements of change that leave a positive imprint long after they've moved on. They inspire people to bring their best selves to work — innovating, collaborating, and raising the bar of what business can achieve. Most leaders aspire to this. Few know where to start.
What sets these purpose-driven leaders apart isn't their strategy or vision. It's that they know WHO they are — as a person, a leader, an organisation. That clarity of identity is what builds trust and moves people from managed to galvanised.
Built on patterns observed across hundreds of conversations with purpose-driven leaders, this keynote inspires audiences to play a bigger game — and gives them a framework they can act on immediately.
Takeaways:
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Understand why WHO must come before WHY - and what shifts when it does.
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Discover the 3 keys that purpose-driven leaders use to build a shared narrative and drive transformational change.
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Leave with clarity on how to take the all-important first step that sets your organisation up to profit with purpose.
Ignite Performance
Start with WHO for Teams
Purpose isn't only for the C-suite. This version of Start With WHO empowers frontline leaders and teams at every level, to find their own story, lead from where they stand, and galvanise the people around them.
NOTE: This keynote can be customised for leaders or for teams.
The Trust Advantage
Activate Purpose to Build Resilience in a Changing World
Purpose, embedded into core business is a powerful driver of trust. This keynote shows how aligning culture, brand and strategy through purpose enables organisations to inspire confidence, strengthen resilience and unlock sustainable growth.
Takeaways
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Strengthen resilience and agility with purpose-led decisions.
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Build trust as a lasting source of competitive advantage.
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Apply a practical framework aligning culture, brand and strategy.
Customised Keynotes
Carolyn will happily customise her keynote content to fit the theme of your conference or leadership event. Some examples of customised keynotes include:
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Impact Standards That Matter - SCA National Conference, Darwin 2023
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Employing Social-led Transformation in your Business - The Customer Show 2023 Melbourne
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Brand Purpose: What's Love Got To Do With It?- Corporate Kindness Conference 2022
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Your Brand Story (of Love and Leadership) - Non Profit Alliance Keynote 2022
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Change Leadership: What's Love Got To Do With It? - Unilever ANZ Change Leaders Event
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Meaningful Work. The Journey Continues - Beaumont People Keynote 2021 Annual Conference
Workshops
Carolyn offers workshops, enabling organisations to do a deeper dive into and get hands-on with topics that drive greater clarity on how to embed meaningful purpose into their organisations and brands. Here are some of the workshops she offers that she can customise to audience needs.
START WITH 'WHO'
Understand why WHO is essential to determine your WHY. Then understand how to uncover your unique organisational identity.
UNCOVER YOUR SOCIAL PURPOSE SWEETSPOT
Identify WHY your business exists beyond making money.
BUILD YOUR BRAND PURPOSE BLUEPRINT
How to put purpose at the centre of your brand.
"Carolyn was terrific, completely engaging and committed"
~ Kristen McGrath, former Head of Publicity & Promotions, Twentieth Century Entertainment
