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You can learn more about me below and access event resources.  Or if you'd just like to download my bio, you can do that too.


About Carolyn 

An inspirational speaker and leading authority on purpose-led leadership, businesses and brands, her belief that business can be a powerful force for good in society has inspired her to become an activist for Social Purpose. “Profit with Purpose” is her guiding mantra. An award-winning author, she’s published two books and launched a podcast on purpose-led business, and written for multiple media publications including Forbes Australia and CEO World Magazine. She also walks her talk. Her own business, “The Cause Effect” is a B Corp Certified Purpose Consultancy through which she helps businesses of all types and sizes to navigate their path to purpose.

Career Background

30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands, provides the backdrop to her current role. She owned and ran two agencies in Sydney, before quitting the agency world and moving into consulting to pursue her passion for brand and organisational purpose. Carolyn has written two books. “For Love & Money” was awarded best Social Responsibility book in the 2022 Australian Business Book of the Year Awards. Amazon bestselling book, Path-To-Purpose was her first book released in 2017. She has contributed to numerous publications, including Forbes Australia, CEO Magazine, CEO World Magazine, CMO, Marketing and B&T.


Carolyn's first book, "Path To Purpose" was Australia's first book on cause marketing, becoming an Amazon bestseller in 2018. In 2021, her second book "For Love & Money" helped readers understand how to profit with purpose and grow a business with love. This book won the Social Responsibility category of the 2022 Australian Business Book Awards.

Her purpose is to make meaningful purpose VITAL to business


Pamela Bishop - Chief Strategy & Innovation Officer

"Carolyn is the subject matter expert on purpose with profit. She’s exceptional at outlining why companies should uncover their why and she enforces her message by sharing what great looks like."

Kristen McGrath - Former Head of Publicity & Promotions

"Carolyn Butler-Madden was a guest speaker at our Leadership meeting and presented a compelling and passionate presentation for social purpose as a key component of the business strategy. Carolyn was terrific, completely engaging and committed to making a difference, working with myself to craft the right presentation and understand the audience and the business to deliver the best outcome. I would not hesitate to recommend her for any organisation that is committed to a social purpose."

Alyssa Jones - Former Head of Vodafone Foundation

"Carolyn spoke to the Vodafone Foundation Board to inspire us on the topic of purpose-led companies. She was able to draw on her years of experience to produce a tailored, relevant and thought provoking presentation. Carolyn was articulate, engaging and made a strong case for the value of putting social purpose on the business agenda."

Danielle Lovric - General Manager, TPG Telecom | Culture, Inclusion, Capability, Change

"We were very fortunate to partner with Carolyn in the formation of our company purpose as a newly merged organisation. I was truly impressed how Carolyn guided us to unlock what we really care about and through the creation of our purpose, she helped us explore endless possibilities on how we can unite to make a real difference to our customers and society. Working with Carolyn was an enjoyable and memorable experience, her work with us to date has made a lasting impact on our business, I would highly recommend Carolyn. "

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