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As an activist for Purpose-driven business, Carolyn Butler-Madden has published two books and a podcast on the topic of Purpose-led business. Her most recent book, For Love & Money, won the 2022 Australian Business Book Award for Best Social Responsibility Book.


Carolyn Butler-Madden signing books
Australian Business Book of the Year Awards 2022 sticker for Best Social Responsibility Book

How does purpose help you grow a profitable business that people love?

What exactly does it mean to be a purpose-led business?

What higher purpose should your business serve and how do you serve it in a meaningful way?

Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business.  For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked): LOVE. Of people, planet and humanity. It’s the raw emotion behind purpose.  And MONEY. Profit and commercial success.  Why are they interlinked? Because when purpose drives profit, it offers a business the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business.

"There is so much to learn from this book, so much inspiration, this book has the potential to change the world. Really, I mean that. The potential impact is mind blowing"

NIKKI BEAUMONT, Founder and CEO Beaumont People

What's Love Got To Do With It?

For Love & Money Podcast tile

A show where business and social purpose meet to inspire a movement for positive change - business as a force for good, brands driving profit through purpose. ​ The two essential ingredients we explore through our podcast interviews? ​ LOVE. Love of our home planet; of humanity, people, culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. ​ MONEY. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact.  ​ The objective of the show is to inspire listeners. We want to help them answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good? ​

Find Our Podcast Here ⬇

"A must-read for executives of companies interested in pursuing a more just and sustainable world, at the same time as being very successful financially"

PHIL SMITH, former CEO Blooms The Chemist

Help Us Protect Our Rainforests



Rainforest Rescue logo and website link
B1G1 logo and website link
Daintree Rainforest aerial view



Australia's first book on Cause Marketing (2017)

If you're a marketer or business leader navigating the purpose maze, Path To Purpose will unlock the secrets of brands doing well by doing good.

In Australia's first book on cause marketing, discover: Why doing good is good for business. The science behind cause marketing. Fourteen real-life examples of world class marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more. A simple six-step m methodology to develop and implement a powerful and authentic cause marketing approach for your brand.

Path To Purpose Book Launch October 2017


When you purchase a copy of FOR LOVE & MONEY, we protect one square metre of Daintree Rainforest, through our impact partnership with B1G1 and Rainforest Rescue.

When you purchase a PATH TO PURPOSE Book, 10 days of extra curriculum classes are provided to girls in Cambodia, through our impact partnership with B1G1 and Free To Shine.

"Inspirational, educational and profoundly thought-provoking"

ANDREW GRIFFITHS, International Bestselling Author. Entrepreneurial Futurist

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