AUTHOR & PODCAST HOST
AUTHOR & PODCAST HOST
As an activist for Purpose-driven business, Carolyn Butler-Madden has published two books and a podcast on the topic of Purpose-led business. Her most recent book, For Love & Money, won the 2022 Australian Business Book Award for Best Social Responsibility Book.
FOR LOVE & MONEY - THE BOOK
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How does purpose help you grow a profitable business that people love?
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What exactly does it mean to be a purpose-led business?
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What higher purpose should your business serve and how do you serve it in a meaningful way?
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Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business. For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked): LOVE. Of people, planet and humanity. It’s the raw emotion behind purpose. And MONEY. Profit and commercial success. Why are they interlinked? Because when purpose drives profit, it offers a business the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business.
"There is so much to learn from this book, so much inspiration, this book has the potential to change the world. Really, I mean that. The potential impact is mind blowing"
NIKKI BEAUMONT, Founder and CEO Beaumont People
What's Love Got To Do With It?
A show where business and social purpose meet to inspire a movement for positive change - business as a force for good, brands driving profit through purpose. ​ The two essential ingredients we explore through our podcast interviews? ​ LOVE. Love of our home planet; of humanity, people, culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. ​ MONEY. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. ​ The objective of the show is to inspire listeners. We want to help them answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good? ​
Find Our Podcast Here ⬇
"A must-read for executives of companies interested in pursuing a more just and sustainable world, at the same time as being very successful financially"
PHIL SMITH, former CEO Blooms The Chemist
Help Us Protect Our Rainforests
1 BOOK = 1 SQ METRE
WHEN YOU BUY A COPY OF FOR LOVE & MONEY
FOR LOVE & MONEY - THE PODCAST
PATH TO PURPOSE BOOK
Australia's first book on Cause Marketing (2017)
If you're a marketer or business leader navigating the purpose maze, Path To Purpose will unlock the secrets of brands doing well by doing good.
In Australia's first book on cause marketing, discover: Why doing good is good for business. The science behind cause marketing. Fourteen real-life examples of world class marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more. A simple six-step m methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
Path To Purpose Book Launch October 2017
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"Inspirational, educational and profoundly thought-provoking"
ANDREW GRIFFITHS, International Bestselling Author. Entrepreneurial Futurist