Hello and thanks for coming to check out my website.

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I am an author, speaker, podcaster and Chief Purpose Activist at my consultancy, The Cause Effect.

 

I help leaders transform their businesses by defining,

articulating and embedding social purpose in their business in a meaningful way.

 

“Profit with Purpose” is my mantra. My strongly held belief is that if your purpose is not responsible for your success, then you’re probably a) in the wrong game and/or b) not thinking big enough. Because it is only when purpose drives profit, that your purpose becomes sustainable within your organisation. And it is only when it is sustainable, that it becomes scalable.  

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I’m talking about purpose as the beating heart of an organisation. Inspiring and energising its people, shaping its culture, creating collaboration opportunities with partners, building movements of change through its marketing, driving innovation and creating meaningful impact that stakeholders feel proud about and ultimately creating strong, resilient and human businesses for the twenty-first century.

 

If anyone had told me six or seven years ago that I would be a two-time author, a speaker and a podcaster, I would have laughed at them. But it just goes to show what can happen when your own purpose becomes patently clear. It’s a driving and powerful energising force.

 

My background in marketing and as an agency owner has provided me with the skills, insight and expertise to help business leaders understand and navigate their path to purpose with confidence.

 

Today, helping businesses do well by doing good is my niche. I have a deep understanding of what works and what doesn’t. My vision for the future is simple: brands drive profit through purpose; business and marketing become a force for good. I am on a mission to make Social Purpose a vital part of business here in Australia and around the world.