FOR LOVE & MONEY. How to Profit With Purpose And Grow A Business With Love
How does purpose help you grow a profitable business that people love?
What exactly does it mean to be a purpose-led business?
What higher purpose should your business serve and how do you serve it in a meaningful way?
Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business.
For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked):
LOVE. Of people, planet and humanity. It’s the raw emotion behind purpose.
And MONEY. Profit and commercial success.
Why are they interlinked? Because when purpose drives profit, it offers a business the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business.