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Carolyn Butler-Madden

Author  |  Speaker  | Podcaster | Purpose Activist

About Carolyn

A thirty-year international career in the ad agency world gave me the opportunity to work with many of the world’s best brands. Yet having been brought up with a strong social conscience, my career was at odds with my values. When I first discovered cause marketing and then Social Purpose, I realised I didn’t need to live with a foot in two worlds. I wrote my first book, “Path To Purpose”, Australia’s first book on cause marketing and social purpose and pivoted from my agency into a consultancy specialising in social purpose strategies.

Yet even as I was writing that first book, I realised what I really wanted to immerse myself in was the wider business opportunity for purpose. Over the next few years, I developed the Path to Purpose methodology, which is shared in my second book “FOR LOVE & MONEY. How to profit with purpose and grow a business with love”. 

I also developed workshops around the brand pillar of the methodology to help clients get started on their path to purpose. Because getting started is often the hardest part. 

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My activism had found its home.

Today, helping businesses do well by doing good is my niche. I have a deep understanding of what works and what doesn’t. And I collaborate with like-minded partners. My vision for the future is simple: brands drive profit through purpose; business and marketing become a force for good. I am on a mission to make Social Purpose a vital part of business here in Australia and around the world.


This approach to business connects with people in such a powerful way. The leaders I work with feel the same way I do. They want more. They want business success, but they also want it to be meaningful. They sense the opportunity for their business to do more for their people and their communities - and they’re grasping it. 

Today business offers extraordinary opportunities. Those leading with an authentic social purpose are thriving. If this resonates with you, come and join us. The time is now and our best is yet to come.

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